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OH THAT!

Live shopping, original shows and people worth watching.

LIVESHOPPING.BUILT FOR US.BY US.

Watch something. Find something. Sell something.Stay awhile.

Gay-owned. Gay-operated. Global. Everyone's welcome.

A hand holding a phone in a warmly lit living room, watching a seller hold up a colourful vintage jacket on a live broadcast
Somebody is selling. Somebody is watching. That's the whole idea.

See who’s on.

Shows, sellers, shops and makers. Something’s always about to start.

See all shows →
  • A drag queen host laughing mid-broadcast while holding up a statement earring
    Live now

    Creator show

    A drag host

    Statement pieces only · Big earrings, bigger opinions.

  • A seller going live from home holding up a vintage suede jacket in front of a clothing rack
    Tonight

    Independent seller

    A vintage seller

    Rack pulls · One rail, forty minutes, no reruns.

  • A boutique owner presenting a ceramic bowl to a phone on a tripod inside her shop
    Tonight

    Real store

    A shop owner

    New shipment night · Straight from the stockroom floor.

  • A silver-haired woodworker holding a handmade wooden bowl toward a phone in his workshop
    Coming up

    Maker

    A woodworker

    At the bench · Forty years of making, one bowl at a time.

  • Two drag performers face off under pink and blue stage lights, each holding an OH THAT! product, with the DRAG WARS logotype between them.
    Coming up

    OH THAT! Original

    An OH THAT! Original

    DRAG WARS · Our own shows, made to bring people in.

A preview of the kinds of shows we’re building. Real schedules go live with the marketplace.

People are the storefront.

The best part of live shopping isn’t the shopping cart.

It’s the person showing you something they love, know, found, made or can’t wait to tell you about.

  • A record collector laughing while holding up a rare album sleeve to a phone on a tripod in her apartment

    The collector

    She knows exactly which pressing you want, and why.

  • A drag performer in a sequined jacket and sculpted wig gesturing theatrically to a phone on a tripod in a bulb-lit dressing room

    The performer

    The look took two hours. The show is worth it.

  • A young man in streetwear laughing as he holds up a pair of rare sneakers to a phone and ring light in his sunlit loft

    The creator

    His grails. Your first look. Forty loud minutes.

  • A shop owner holding up a woven blanket to a phone on a tripod inside his home-goods store

    The shop owner

    His best week ever started with a phone on a tripod.

  • A stylish person in a cream tailored jacket holding up a printed silk scarf to a phone on a tripod in a plant-filled studio

    The tastemaker

    One scarf, one story, and suddenly you need it.

  • Two business partners packing customer orders into boxes in their home studio

    The maker

    Two of them, a table full of boxes, a growing list of regulars.

  • A woman in a headwrap smiling as she broadcasts from a sunlit market stall full of woven baskets and textiles

    The traveler

    She's somewhere you're not, holding something you'll want.

  • A man browsing a sunny flea market, delighted by a brass object he's just found

    The finder

    He goes looking. You get first look.

Eight of them, rotating. Swipe to meet them at your own pace.

Sometimes you do.

Got something worth showing?

Go live from your closet, your shop, your studio, your collection or wherever you’ve got something interesting.

A smiling drag queen holding a gift box toward a phone on a tripod in her home studio
A boutique owner presenting a ceramic bowl to a phone camera inside her shop

Your store can go live too.

A new shipment.

A great find.

A flash sale.

Something your regulars haven’t seen yet.

DON’T JUST RUN A SALE.
GO LIVE WITH IT.

Take your store live

Shopping should be fun.
Trust shouldn’t be complicated.

  • Real sellers

    Everyone selling here applies, and we review who gets on.

  • Clear expectations

    What you're buying, what it costs and when it ships — said plainly.

  • Somewhere to go if something's wrong

    A real person to contact, and a process we're building in the open.

We’re starting carefully and building trust into OH THAT! from the beginning.

How we’re building trust →
Volunteers of different ages and backgrounds laughing together while packing donation boxes in a bright community hall

Your purchase can do a little more.

We’re building community benefit into eligible marketplace purchases, so commerce here can support more than the transaction.

Whatever a drop supports, we say so before you buy.

See community impact →

OUR ECONOMIC POWER SHOULDN’T STOP AT WHAT WE BUY.

We’re building more ways for people in our community to sell, create, discover, earn, participate and build something of their own.

Why OH THAT! →

Come hang out.

Watch a show.

Meet a seller.

Find something you didn’t know you wanted.

And if you’ve got something worth showing? Bring it.

LIVE SHOPPING. BUILT FOR US. BY US.